Business English & Sales Communication

A 30-Day One-on-One Communication Program for Sales Professionals
Communicate more clearly, speak with greater confidence, and handle professional sales conversations in English.
This one-month course is designed for salespeople, entrepreneurs, account executives, and client-facing professionals who already understand basic English but want to communicate more naturally and persuasively in business situations.
The program combines practical Business English with real-world sales communication. Instead of spending most of the course studying grammar rules, participants practice the English they need for meetings, presentations, sales calls, negotiations, follow-ups, and client conversations.
Because this is a one-on-one program, the lessons, vocabulary, exercises, and role-plays can be customized around the participant’s industry, customers, products, and specific communication challenges.
Course Format
- Duration: One month
- Total sessions: Five private sessions
- Session length: Two hours per session
- Week 1: Two sessions
- Weeks 2–4: One session per week
- Format: One-on-one coaching
- Delivery: In person in Cebu or live online
- Course fee: ₱15,000
- Includes personalized exercises, role-playing, scripts, corrections, and feedback
Who This Course Is For
This program is ideal for:
- Salespeople who communicate with international clients
- New sales representatives who need more confidence in English
- Business owners who personally handle sales conversations
- Account executives and customer relationship managers
- Professionals who conduct meetings and presentations in English
- Freelancers and service providers who sell to foreign clients
- Employees preparing for a client-facing or international role
- Professionals who know English but struggle to speak naturally under pressure
This is not a basic English course. Participants should already be able to understand and speak simple English.
What Participants Will Learn
By the end of the program, participants will be better prepared to:
- Introduce themselves and their company professionally
- Speak more naturally and confidently with clients
- Start and maintain business conversations
- Ask effective questions to understand customer needs
- Explain products and services clearly
- Present benefits, value, and pricing professionally
- Deliver a concise and persuasive sales pitch
- Respond to common questions and objections
- Negotiate without sounding aggressive or uncertain
- Ask for the sale and confirm the next step
- Write professional follow-up messages and emails
- Improve pronunciation, vocabulary, fluency, and sentence structure
- Avoid common English mistakes that can reduce credibility
Complete Course Program
Week 1 – Session 1
Professional English, Confidence, and First Impressions
The first session identifies the participant’s current communication strengths, recurring mistakes, and most important professional goals.
The participant learns how to sound clearer, more confident, and more professional when introducing themselves and speaking about their work.
Topics include:
- Introducing yourself professionally
- Explaining your role, company, products, and services
- Starting a business conversation naturally
- Making professional small talk
- Building rapport with clients
- Speaking in complete and organized sentences
- Replacing uncertain language with confident language
- Improving pronunciation, clarity, pace, and tone
- Correcting common grammar and vocabulary mistakes
- Understanding formal, neutral, and conversational Business English
Practical activities:
- Personalized English communication assessment
- Professional self-introduction
- Company introduction exercise
- Small-talk role-play
- Pronunciation and fluency coaching
- Individual correction and feedback
Assignment:
Prepare and practice a one-minute professional introduction for use in meetings, calls, and networking situations.
Week 1 – Session 2
Asking Questions and Understanding Customer Needs
Participants learn how to lead a professional sales conversation instead of simply talking about their products.
The session focuses on asking clear questions, listening actively, and responding naturally to the customer’s answers.
Topics include:
- Opening a sales call or meeting
- Transitioning from small talk to business
- Asking open-ended sales questions
- Asking professional follow-up questions
- Clarifying unclear information
- Confirming the customer’s priorities
- Discussing needs, problems, budgets, and timelines
- Showing interest without interrupting
- Paraphrasing and summarizing customer responses
- Avoiding questions that sound unnatural or overly direct
- Keeping the conversation moving
Practical activities:
- Customer discovery role-play
- Question-building exercise
- Active listening practice
- Clarification and confirmation drills
- Personalized sales discovery script
Assignment:
Use the discovery-question framework in a real or simulated customer conversation and record the areas that were difficult to explain.
Week 2 – Session 3
Presenting Products, Solutions, and Value
Participants learn how to explain products and services in clear, customer-focused English.
The goal is to communicate value without relying on complicated vocabulary, memorized scripts, or lengthy technical explanations.
Topics include:
- Structuring a professional sales presentation
- Explaining product features clearly
- Turning features into customer benefits
- Connecting solutions to customer needs
- Using persuasive but natural language
- Describing advantages and differences
- Explaining technical information in simple English
- Presenting proof, examples, and results
- Discussing prices, packages, and payment terms
- Checking whether the customer understands
- Ending a presentation with a clear next step
Practical activities:
- Features-to-benefits exercise
- One-minute product pitch
- Three- to five-minute sales presentation
- Product explanation role-play
- Vocabulary and sentence correction
- Personalized presentation feedback
Assignment:
Prepare a short sales presentation using the participant’s actual product, service, or business offer.
Week 3 – Session 4
Objections, Negotiation, and Closing Language
Participants learn the professional language needed to respond when a customer hesitates, challenges the price, or delays making a decision.
The session develops calm, respectful, and persuasive communication without sounding defensive or pushy.
Topics include:
- Acknowledging customer concerns professionally
- Asking questions to understand the real objection
- Responding to “It’s too expensive”
- Responding to “I need to think about it”
- Responding to “Send me more information”
- Responding to “We already have a supplier”
- Responding when the customer compares competitors
- Discussing discounts without weakening the offer
- Negotiating prices, quantities, timelines, and terms
- Recognizing verbal buying signals
- Asking for the sale naturally
- Confirming the customer’s decision and next step
Practical activities:
- Objection-response drills
- Price negotiation role-play
- Closing-language practice
- Difficult-client scenarios
- Personalized objection-handling scripts
- Immediate English correction and coaching
Assignment:
Prepare professional English responses to the five most common objections received from customers.
Week 4 – Session 5
Complete Sales Conversation and Personal Communication Plan
The final session combines everything learned during the program.
The participant leads a complete sales conversation in English—from the introduction and discovery stage to the presentation, objection handling, closing, and follow-up.
Topics include:
- Leading a complete client conversation
- Organizing ideas before speaking
- Sounding confident without sounding aggressive
- Handling unexpected customer questions
- Recovering when you forget a word or make a mistake
- Confirming agreements and responsibilities
- Ending meetings professionally
- Writing clear follow-up emails and messages
- Following up without sounding demanding
- Identifying remaining communication weaknesses
- Creating a personal improvement plan
Practical activities:
- Complete sales-meeting simulation
- Customized customer scenario
- Final sales presentation
- Follow-up email and message exercise
- Pronunciation and fluency review
- Detailed individual trainer feedback
- Personal 30-day communication action plan
Final Course Outputs
By the end of the program, the participant will have:
- A professional self-introduction
- A customized company introduction
- A customer discovery-question guide
- A personalized sales-conversation framework
- A clear product or service presentation
- A professional value proposition
- English responses for common objections
- Negotiation and closing phrases
- Follow-up email and message templates
- A personalized Business English vocabulary list
- A 30-day communication improvement plan
Training Materials Included
- Business English and Sales Communication workbook
- Professional phrases and vocabulary guide
- Sales discovery-question template
- Presentation structure and speaking guide
- Objection-handling language sheet
- Negotiation and closing phrases
- Follow-up email and message templates
- Personalized corrections and trainer feedback
- Certificate of Completion
Course Investment
₱15,000 for the complete one-month one-on-one program
The fee includes five private two-hour coaching sessions, customized lessons, practical exercises, learning materials, and personalized feedback.
Communicate Clearly. Sell Confidently.
Strong sales communication is not about using perfect or complicated English. It is about expressing your ideas clearly, understanding the customer, communicating value, and confidently guiding the conversation toward the next step.
Join the Business English & Sales Communication program and develop practical communication skills you can use in your next meeting, presentation, sales call, or client conversation.
