A One-Month, One-on-One Digital Marketing Program for Beginners

Learn how to promote your business online, attract qualified inquiries, and turn digital marketing activities into real sales opportunities.

Digital Marketing & Lead Generation is a personalized training program for business owners, professionals, and beginners who want to understand how online marketing works and develop a practical strategy for reaching potential customers.

Through five private coaching sessions, you will learn how to identify your target audience, improve your online presence, create effective content, generate leads, and follow up with potential customers.

The program covers practical applications of Facebook, Instagram, Google, websites, paid advertising, messaging platforms, and email marketing. Each session is tailored to your business, industry, goals, and current experience.

No previous digital marketing experience is required.

Course Format

• Duration: One month
• Training format: Private, one-on-one coaching
• Total sessions: Five live sessions
• Session length: Two hours per session
• Week 1: Two sessions
• Weeks 2–4: One session per week
• Delivery: In person in Cebu or live online
• Experience level: Beginner
• Course investment: ₱15,000 per participant

Who This Course Is For

This course is ideal for:

• Business owners and entrepreneurs
• Sales representatives and account executives
• Freelancers and independent professionals
• Marketing assistants and administrative staff
• Real estate agents and property consultants
• Retailers, distributors, and service providers
• Coaches, consultants, and trainers
• Professionals responsible for attracting customers
• Individuals considering a career in digital marketing
• Anyone who wants to understand online marketing and lead generation

What You Will Learn

By the end of the program, you will know how to:

• Understand the fundamentals of digital marketing.
• Identify your ideal customers and their buying needs.
• Choose appropriate marketing channels for your business.
• Improve your website, social media profiles, and online presence.
• Create content that attracts attention and encourages inquiries.
• Develop a clear business offer and call to action.
• Understand the basics of Facebook and Instagram advertising.
• Improve your visibility on Google and Google Maps.
• Generate leads through social media, websites, email, and messaging.
• Respond to inquiries professionally and consistently.
• Organize and track potential customers.
• Measure campaign performance using practical marketing metrics.
• Build a realistic 30-day digital marketing and lead-generation plan.

Complete Course Program

Week 1 – Session 1

Digital Marketing Foundations and Customer Targeting

Your first session introduces the basics of digital marketing and explains how businesses attract customers online.

You will identify your ideal audience, review your current online presence, and define the goals you want your marketing activities to support.

Topics include:

• What digital marketing is and how it supports business growth
• The difference between visibility, engagement, leads, and sales
• Understanding how customers discover businesses online
• An introduction to websites, social media, search engines, and online advertising
• Identifying your products, services, and strongest selling points
• Defining your ideal customer
• Understanding customer problems, priorities, and buying motivations
• Choosing appropriate marketing channels
• Setting realistic marketing goals
• Reviewing your existing website and social media accounts

Practical activities:

• Complete a digital marketing readiness assessment.
• Create a basic ideal-customer profile.
• Identify your strongest product or service offer.
• Review your current online presence.
• Set three measurable marketing goals.

Assignment:

Observe three competing businesses online and identify how they present their products, communicate with customers, and encourage inquiries.

Week 1 – Session 2

Building an Online Presence That Attracts Customers

This session focuses on making your business easier to understand, easier to find, and easier to contact.

Topics include:

• Creating a clear and professional business introduction
• Explaining what you offer and who you help
• Improving your Facebook and Instagram business profiles
• Understanding the role of a business website
• Writing effective homepage and service descriptions
• Creating clear calls to action
• Making contact information easy to find
• Introducing Google Business Profile and Google Maps
• Understanding basic search engine optimization
• Choosing relevant search terms for your products or services
• Building trust through testimonials, photos, and consistent branding
• Identifying common online presence mistakes

Practical activities:

• Rewrite your business description.
• Improve your social media bio or website introduction.
• Create three clear calls to action.
• Identify relevant keywords for your business.
• Prepare a checklist of improvements for your online profiles.

Assignment:

Update at least one online profile, website section, or business description using the recommendations discussed during the session.

Week 2 – Session 3

Creating Content That Attracts Attention and Inquiries

Learn how to create useful marketing content that introduces your business, answers customer questions, and encourages potential buyers to contact you.

Topics include:

• Why effective content starts with customer needs
• Creating content for Facebook, Instagram, and business websites
• Writing captions and promotional posts
• Presenting products and services clearly
• Using customer questions as content ideas
• Creating educational, promotional, and trust-building content
• Writing headlines that communicate value
• Using photos, videos, testimonials, and case studies
• Creating simple offers and promotions
• Understanding the basics of email marketing
• Using AI tools to generate and improve marketing ideas
• Developing a manageable posting schedule

Practical activities:

• Create five social media post ideas.
• Write two promotional posts and one educational post.
• Draft a product or service description.
• Develop a simple lead-generation offer.
• Build a two-week content calendar.

Assignment:

Publish at least two pieces of content and track the resulting engagement, messages, or customer inquiries.

Week 3 – Session 4

Lead Generation and Paid Advertising Fundamentals

This session explains how to attract potential customers intentionally through a combination of organic marketing, outreach, and paid advertising.

Topics include:

• What qualifies as a lead
• The difference between cold, warm, and qualified leads
• Understanding basic lead-generation funnels
• Turning social media engagement into customer conversations
• Generating inquiries through Facebook Messenger and WhatsApp
• Using website forms and contact pages
• Creating lead magnets, introductory offers, and free consultations
• Understanding Facebook and Instagram advertising
• Choosing a basic campaign objective
• Defining an appropriate target audience
• Writing simple ad copy
• Setting a realistic advertising budget
• Understanding Google Search advertising at an introductory level
• Avoiding common advertising mistakes
• Recognizing when a campaign needs adjustment

Practical activities:

• Map a simple customer journey from first contact to inquiry.
• Create a basic lead-generation offer.
• Write sample Facebook or Instagram ad copy.
• Outline a beginner-friendly advertising campaign.
• Prepare an inquiry form or customer messaging script.

Assignment:

Implement one organic lead-generation activity or prepare a small advertising campaign for review.

Week 4 – Session 5

Following Up, Measuring Results, and Building Your Marketing Plan

Your final session focuses on converting inquiries into meaningful sales conversations and creating a consistent marketing system.

Topics include:

• Responding to customer inquiries promptly and professionally
• Asking questions to qualify potential customers
• Organizing leads using spreadsheets or simple CRM tools
• Following up without sounding aggressive
• Creating reusable response and follow-up templates
• Tracking where your leads come from
• Understanding reach, engagement, clicks, inquiries, and conversions
• Calculating cost per lead and basic campaign performance
• Identifying which marketing activities deserve more attention
• Protecting customer information and respecting privacy
• Creating a realistic weekly marketing routine
• Building a personalized 30-day marketing and lead-generation plan

Practical activities:

• Create a basic lead-tracking spreadsheet.
• Write inquiry response and follow-up templates.
• Review your content and lead-generation activities.
• Identify your most promising marketing channels.
• Present a personalized 30-day digital marketing action plan.

Final project examples:

• A 30-day social media content and lead-generation calendar
• A Facebook advertising campaign outline
• A website improvement and inquiry-generation plan
• A customer follow-up and lead-tracking system
• A local business visibility strategy
• A promotional campaign for a specific product or service
• A complete beginner-friendly digital marketing plan

What You Will Receive

By the end of the program, you will have:

• Five personalized one-on-one coaching sessions
• A clearly defined ideal-customer profile
• An improved business description and marketing message
• A practical social media content plan
• Sample promotional posts and advertising copy
• A lead-generation offer or campaign concept
• Customer inquiry and follow-up templates
• A simple lead-tracking system
• A personalized 30-day digital marketing action plan
• Individual feedback throughout the program
• A Certificate of Completion

Course Investment

₱15,000 for the complete one-month, one-on-one program

Includes five private training sessions, personalized exercises, course materials, practical guidance, and an individual marketing action plan.

Advertising budgets, paid software subscriptions, website development, and third-party platform fees are not included.

Start Attracting More Business Online

You do not need to be a marketing expert to promote your business effectively. You need a clear understanding of your customers, a practical strategy, and consistent marketing activities that lead to meaningful conversations.

Book your private Digital Marketing & Lead Generation training with Business Training Cebu and develop a marketing approach built around your business, audience, and goals.